Paul Hoffschult

Working at 3pm

Bicycles are getting smarter. Just like cars, they become connected and can ‘talk’ with other systems and devices like intelligent traffic lights. Paul helps local governments to collect data using different transmitting systems (e.g. LoRa) and develop system solutions for connectivity. Everything aimed at helping cyclists travel seamlessly through traffic and develop smart cities.
Paul is an expert in behaviour and innovation. He facilitates governments and companies to reduce their carbon footprint. He also initiates campaigns to seduce motorists to step out of the car and try a bike or e-bike instead.
Bicycle parking is another focus area. 3pm supports cities and organizations to arrange for secured bicycle parking and help it become an attractive place with facilities including a substantiated business case.

Languages: English, German and Dutch